Search engine optimisation expert, Jasmine Batra of Arrow Internet Marketing, is revealing her poker hand with a deck of cards she's created aimed at helping business owners dramatically improve their search engine rankings.

Aptly titled "52 SEO High Stake Secrets", Jasmine's "Royal Flush" is a no-bluff approach to her SEO fundamentals. Here are her top five hints:

1. USER GENERATED CONTENT

Google looks for new content on websites which can be a time-consuming struggle for many business owners. According to Jasmine, the simplest way of generating content is to invite users to contribute - ie. create a blog or forum

2. PERSONALISED PAGES

This can be done using simple programming, is highly engaging, and if visitors spend more than 30 seconds on the website, they are likely to spend a considerable amount of time there because they are interested people - and this is the starting point of a relationship.

3. DISTRIBUTE VALUE CONTENT

Enhance your online reputation with Google by sending high quality articles and press releases to reputable media outlets. If they publish the story online and include a backlink to your site, this can provide excellent SEO value.

4. NEW GOOGLE, NEW APPROACH

Blended Search or universal search is a new approach using which Google displays text, images, videos, books, news, maps etc on the search results. Infact, Google has also launched a sitemap for video search. This makes videos more searchable as an extension of the video search facility. For example, if you have just launched a new book, you can have different results show up on Google including the website of the book, a booksearch result, a video clip of yourself introducing the book and so on. This is a great way of adding to the user experience and enhancing your exposure. Businesses can get their message across much quicker using this approach

5. LINK INCENTIVES

Give people a reason to link to your website - this can be done with white papers, free content tools and games et cetera. By sharing useful resources with the community, you make your credentials stronger and boost your search engine rankings through a range of valuable backlinks.

"SEO success is simply about adding value to the user, find smarter ways of doing that and dominate your market," Jasmine said.

For more information, visit Arrow Internet Marketing's website at www.searchenginerankings.com.au .