In a competitive PR pitch, TopBuy.com.au has recently appointed Australia's favourite PR agency, Publicity Queen, to manage the company's public relations strategy in a bid for the growing online retailer to become Australia's number one online superstore.

As part of the successful pitch, Publicity Queen offered to recruit a specialist PR Advisor who had the exact skills, contacts and background suited to manage TopBuy.com.au's PR strategy - this was in addition to its other offerings such as its trademarked methodology, TRUEpublicity, success fee option and media guarantee.

With TopBuy.com.au being an active participant in the process, Publicity Queen recruited a highly experienced and talented PR consultant in Sarah Mulvin Broome.

According to Publicity Queen's founder and PRincipal, Sally Romano, this innovative business approach illustrates Publicity Queen's commitment to prospective clients and the extended efforts they go to in order to ensure their clients' requirements are met.

"Publicity Queen will play a significant role in establishing TopBuy.com.au as Australia's premium online superstore and as part of that, we've already commenced work on one of Australia's most significant online shopping surveys  - the results of which are due to be released next month, she said.

Peter Xie, Founder and Managing Director of TopBuy.com.au, said that Publicity Queen's innovative recruitment approach was what set them apart from other agencies and he is certain that their ingenuity and resourcefulness will be applied to his company's PR strategy.

"During the pitching process, Publicity Queen was the only PR agency who was able to fully grasp and prioritise TopBuy.com.au's PR needs and provide us with a highly practical approach to help us produce tangible results for both our brand and bottom-line," he said.

With more than 13 years' public relations experience, the new Publicity Queen, Sarah Mulvin Broome, has worked in a wide range of industries including retail, technology, entertainment, lifestyle and consumer.

With presence in Brisbane, Sydney and Melbourne, Publicity Queen is a specialist PR agency for fast-growth start-ups right through to multimillion dollar enterprises and is the only Australian agency to offer a trademarked methodology, TRUEpublicity which is backed by a media guarantee - visit www.publicityqueen.com.au. 

TopBuy.com.au is an Australian online superstore that offers shoppers the country's biggest range of IT, digital & home entertainment products and guarantees the lowest prices - visit www.topbuy.com.au.

Ends.

For more information:

Diane Falzon

0430 59 66 99