Australia's favourite PR agency, Publicity Queen, has appointed an online ‘Gen Y' PR specialist to expand its clients' online PR presence.

Having recently graduated with a Bachelor of Communication and majors in Journalism and PR, ‘Online Publicity Princess', Mykle Ware, will be driving online promotional value for Publicity Queen's clients through a range of strategies that include the use of media releases, unique commentary, keywords and backlinks across a wide array of e-publishing opportunities and assets.

As part of Publicity Queen's trademarked methodology, TRUEpublicity^â, Mykle will be responsible for leveraging the e-publishing opportunities for all Publicity Queen's clients.

According to Publicity Queen's PRincipal, Sally Romano, online PR is growing increasingly important in clients' overall PR strategy and reach and that "if you're not online, you're off target".

According to Mykle, the position as online PR strategist will increase the communication channel repertoire for clients and will have significant impact on their SEM results.

With presence in Brisbane, Sydney and Melbourne, Publicity Queen is a specialist PR agency for fast-growth start-ups right through to multimillion dollar enterprises and is the only Australian agency to offer a trademarked methodology, TRUEpublicity^â which is backed by a media guarantee - visit www.publicityqueen.com.au. 

Ends.

For more information:

Diane Falzon

0430 59 66 99