Publicity Queen is Australia's first ever PR agency to successfully trademark a publicity methodology, TRUEpublicity® that provides micro- to medium-sized businesses with the framework to maximise publicity opportunities in both traditional and new media.

Having been two years in research and development, the formal approval of the trademark's registration was conferred by IP Australia this month.

According to its creator, who founded and owns Publicity Queen, the ‘TRUE' in TRUEpublicity® is an acronym for the four channels that are optimised and used to generate publicity for their clients: those being Traditional Media, Referral Partners, Unique Media and Epublishing.

"Publicity is no longer simply about getting exposure in the traditional media," Sally said.

"While traditional media remains an important component in most clients' approach and is still highly valued, with the advent of the internet and the proliferation and widespread acceptance of user-generated content, there are now a myriad of incredibly powerful platforms from which companies can gain market exposure.

"Our approach is very exciting for clients because often times we can increase their PR returns four-fold because of our expertise in using the four channels - it's like PR on steroids," she said.

Publicity Queen is a leading Australian PR agency that guarantees 100% return-on-investment through its trademarked methodology TRUEpublicity and specialises in providing PR advice to entrepreneurial businesses with annual revenue up to $50 million.

Ends.