Started in April 2002 by Sally Romano, Publicity Queen's singular focus was, and continues to be, to offer 'big agency' PR credentials to business owners and managers of 'small' businesses so as to assist entrepreneurs to grow their businesses and reach their full market potential.

Research confirmed that there was significant opportunity to build a specially-geared PR service for owners and managers of Australian small and medium-sized businesses whose resources and requirements differed dramatically from larger, bluechip, multinational companies.

Sally Romano set about creating a PR framework that was focussed on aligning the power of public relations with the growth models of Australian SMEs - and through this, TRUEpublicity was born.

Five years in the making, TRUEpublicity was trademarked in 2007 and has proved so successful, that in 2009, Publicity Queen introduced its media guarantee: "We get media coverage or we work for free".